front_page
chat
design
What the homepage chat demo is for
The live widget is there to show behavior, not just visuals. It lets the website demonstrate the product in its natural form.
Screenshots are useful, but they flatten the product into a still image. AskMyParish is more convincing when it can actually answer a question, even in a narrow demo mode.
That is why the homepage uses a real chat widget instead of a fake mockup. The site should feel a little more like a front door and a little less like a brochure.